Going to conventions and exhibitions can be a fantastic way of promoting your business. You can either meet a wealth of new clients and customers, or find other businesses that can help you grow. They can cost a fair amount to attend, but if you give it your all, they are certainly invaluable, and you should go whenever possible. With certain industries, there may not be as many opportunities, as with others, which means that it’s even more important to make a good impression.
Clearly, one of the most important things to think about is your customer service; you want to be remembered, but in order to be able to give your visitors this service, you must first attract them to you. The main way of doing this is by having a great display that makes people want to come and visit.
There are many options when it comes to designing your display stand, and you can either go through the whole process yourself, or collaborate with a design company.
Designing a stand is not necessarily straightforward. While a basic idea can be drawn up very quickly, it is the interesting and attention-grabbing exhibitions that will really draw people in; this is after all, exactly what you want. Bespoke exhibition and display stands can really help you stand out from the crowd.
The structure of the display is something that’s being pushed to the limits more and more these days, as exhibitors look to create pieces of art in their stand. While this may seem expensive, many suppliers offer modular aluminium systems that can be easily reconfigured into a variety of different shapes and styles. These modular systems also make fitting lighting and graphics much easier.
Designing the graphics for your exhibition is really something to think about. There are many different options, depending on what look you’re going for. Some companies may make good use of their logo to really imprint the brand on their visitors, where others will attempt to create the illusion of a different environment using their graphics.
Similarly, the lighting will depend on what effect you’re trying to achieve. Bright lights that clearly illuminate what you want visitors to see are important, but you may find that softer or coloured lights are more effective in creating a particular atmosphere.
It is likely that you will be limited by the space that you’re allowed to cover, which means that it’s important to make good use of space. It’s no use having several members of staff at the display if you can accommodate only a couple of guests at a time. Having information on the walls of the display, and not cluttering floor space will help ensure you don’t lose out on potential clients through lack of room.
Now you know what’s important when designing a display, you can go to a convention knowing that you’ll be able to attract and impress potential clients and customers.